Category: Video

Video-based automotive sales training content from Proactive Training Solutions and Alan Ram.

This category houses every coaching clip, training session, and tactical video on the PTS site. Each watch page embeds the original Alan Ram video alongside a written breakdown of the key training concept — practical, action-ready insights for dealership salespeople, BDC teams, and managers.

Use this category as a single entry point to the full PTS video library. Whether you’re looking for phone-skill training, BDC scripts, closing techniques, appointment-setting tactics, customer experience fundamentals, or mindset and work-habit content, every video the team has published lives here. Pair the videos with the topic-specific categories (Automotive Sales Training Tips, BDC Strategy, Lead Management, Dealership Management, Fuel Your Fire, and others) to drill into the specific skill area your dealership wants to develop. The PTS video catalog is the same Alan Ram methodology used to train thousands of automotive sales professionals across franchise dealerships nationwide — now accessible on demand.

Are You Worth the Trip? | Proactive Training Solutions

Every customer asks themselves the same question before driving to your store: is this dealership worth my trip? A training session from Proactive Training Solutions on how to give every prospect a real, compelling reason to show up.

Between Customers is Where You Win | Proactive Training Solutions

The gap between top and average salespeople isn’t what they do with a customer in front of them — it’s what they do in the empty hours between customers. A training session from Proactive Training Solutions on the discipline that separates 20-car months from 10-car months.

Give Them a Reason to Move Now | Proactive Training Solutions

“I’ll think about it” is the most expensive sentence in automotive sales. This training session from Proactive Training Solutions teaches dealership salespeople how to create real, value-based reasons for customers to commit today.

Make it Easy? Take My Money! | Proactive Training Solutions

Customers will pay more, drive further, and stay loyal to dealerships that make the buying experience easy. A full-length training session from Proactive Training Solutions on removing friction from your sales process.

Why Everything Falls Apart on the Phone | Proactive Training Solutions

Why every dealership phone call breaks down — and the structured approach top sales and BDC performers use to control the call, sell the appointment, and stop losing deals on the line. A training tip from Proactive Training Solutions.

Sell the Appointment, Not the Answer | Proactive Training Solutions

When a customer calls asking about price, availability, or payment, the average salesperson answers the question. The trained one sells the appointment. A training session from Proactive Training Solutions on the single most important redirect in automotive phone sales.