Our online and in-person car sales training creates effective dealership sales teams that convert!
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Trusted by Thousands of Car Dealerships
The Industry Leader for Auto Sales Training
Sales process training to capitalize on inbound leads and create outbound opportunities.
Up skill your team to create opportunities and convert.
Empower your managers with the skills they need to succeed with car sales executive training.
Teach your salespeople what to say on the phone and how it will boost sales.
Over 80% of people switch vehicles once at the dealership, we teach your team to capitalize on this.
Learn the skills to convert your digital leads into sales.
Train your staff whenever it suits you with our online training courses – perfect for onboarding new hires.
In-person training delivered at your dealership or by attending our car sales training seminars for dealership management.
How Does It Work?
Discover
Based on our initial discovery with your management, we develop a custom training program for your dealership.
Kick-off
Our energetic kick-off with your sales team sets the tone for training and gets your teams pumped!
Refine
Together with you, we continuously refine your training program and measure for results.
The Principles of Our Car Sales Training Program
Our automotive sales training program has been developed with three key principles for success: education, simulation and accountability.
Education – Learning What to Say and Why
With hours of car sales training courses available, our online sales training platform is suitable for teaching both new hires and car veterans. You’ll get:
24/7 access to training modules
New content monthly including 30 chapters on Digital Retailing
Customized training plans for your sales teams
Simulation – Learning by Doing
Using simulation can help teams respond to prospects more effectively in the showroom, in order to boost sales. Our training covers:
How to warm up your team to hit the showroom floor
Increasing confidence, capability and trust
How to capitalize and adapt to sales opportunities
Simulation – Learning by Doing
Using simulation can help teams respond to prospects more effectively in the showroom, in order to boost sales. Our training covers:
How to warm up your team to hit the showroom floor
Increasing confidence, capability and trust
How to capitalize and adapt to sales opportunities
Accountability – Holding Teams to a High Standard
When leaders consistently hold their team to account, they perform at a higher level. We teach your managers how to:
Ensure only the most qualified salespeople respond to leads
Encourage creation of proactive opportunities
Build stronger, more capable sales teams
Providing Automotive Sales Training to Thousands of Car Dealerships Since 1991
"Since we began using Alan Ram's word tracks our people are truly excited to take sales calls and speak with customers on the phone. I hear our salespeople doing a great job with our phone ups and see their enthusiasm when they've followed the scripts and landed the customer in our showroom."
“I thought this was just a phone training course, but it was so much more. I will be a better manager because of Management by Fire!”
“It’s the only training that I’ve ever seen that just makes 100% sense.”
“The online training is always fresh, fast paced, engaging, and as with all things Alan Ram, it yields individual performance reports to ensure direct accountability. Alan’s content is now woven into our daily operations from sales meetings to inbound and outbound phone calls to referrals after the sale; and the results? Our net profits are up 92% since starting with Alan in early 2007.”
“Alan Ram’s training has been the biggest part of our success in teaching our people to aggressively convert opportunities on the phone and drive traffic to our dealerships! “
Car Sales Training FAQs
Why do we need car sales training?
The key to winning is to hire the right people and provide them with automotive sales process training and tools to be successful.
What kind of return can we expect from your training?
You can expect similar results to our other clients who improved their phone conversion by over 30% and their digital leads by 24%.
What makes this training different?
Our training is customized to the needs of your dealership. After signing up you’ll be assigned an auto sales coach to provide you with a custom training plan to suit the needs of your sales team. Our training incorporates the principles of education, simulation, and accountability throughout to maximize results.
How much does training cost?
We have various pricing packages customized based on your dealership’s unique needs.
Can an individual sign up for training?
Our vehicle sales training produces the best results when it’s part of the dealership’s overall culture and processes. You can refer us to your dealership so that you can all reap the rewards of our industry leading sales program.
Free Resources For Car Salespeople
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Learn Why Our Car Dealer Training Courses are Trusted by Dealerships Around the World
Thousands of top dealerships have benefited from our world-class automotive sales training program. Does your dealership have the drive to be the best?
