Sales Management Training Program
Industry Leading Automotive Management Training
Program Overview
01
Leadership-Focused Training
Equips automotive sales managers with the skills to lead, coach, and motivate sales teams for peak performance.
02
Proven Management Strategies
Delivers actionable insights on recruiting, training, goal-setting, accountability, and process improvement within dealerships.
03
Sales Process Optimization
Teaches managers how to implement effective sales processes that drive customer satisfaction and increase dealership profitability.
04
Performance Measurement Tools
Offers systems and tools to analyze performance metrics, identify strengths and weaknesses, and foster continuous improvement.
05
Expert-Led Workshops
Training is provided by industry veterans with extensive dealership management experience, ensuring practical and results-driven guidance.
You will learn:
- Key skills to manage your teams more effectively
- How to use simulation to boost your teams’ confidence
- How to hold your salespeople accountable for results
- How to communicate with clarity so teams deliver to expectations
How to Get Started
We’ve found that many managers become managers by simply selling a lot of cars.
But this doesn’t necessarily translate to becoming an effective manager.
Our training program covers:
- Using simulation to hone the skills your team needs to succeed
- How to prioritize your time to focus on the activities that will bring the best results
- How to reward your staff for focusing on activities that drive traffic and conversion
Managers will benefit from in-depth support in how to simulate with teams, so that their teams can:
- Commit scripts into muscle memory and come across more naturally to customers
- Make sure each interaction with a customer is a positive one
- Feel confidence from start to finish on the phone with a customer, or in person
Car Sales Management Training That Instills Confidence in Teams
Simulation is key to our training program – as learning by doing is the best way to refine your technique.
Car Sales Management Training FAQs
I'm a manager now, why do I still need to do training?
For training to be effective, it has to be adopted and utilized from the top down. The coaches need to know the playbook better than the players do. Our training is beneficial for automotive General Managers, Sales Managers, General Sales Managers and Automotive Business Managers throughout the dealership.
I've had management training before. How is your training different?
There’s a really good chance that you have received management education before, but true training has to also include simulation and accountability. Those 3 things are actually our tried and tested core tenants of training, and what sets us apart.
We've tried a training program before, but our salespeople just didn't buy into it. How do we know that yours wil?
We have a saying here for situations like this, ‘When the tail wags the dog.’ Training should be for everyone rather than for those who opt-in, to see the best results. Athletes, actors, entertainers and doctors all engage in continuous training to stay on top of their game. And as professionals, we believe it’s important to continually enhance our learning to stay successful.
Get started with our training program
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With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.
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Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.
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