Digital Sales &
Engagement Training
Automotive Internet Sales Training Proven to Sell More Cars
Program Overview
01
Automotive Sales Training
Provides comprehensive online sales training specifically designed for automotive dealerships, focusing on improving internet sales processes.
02
Internet Lead Conversion
Emphasizes appointment-setting, lead follow-up techniques, and turning online inquiries into showroom visits.
03
Customer Experience Focus
Training is built around proven strategies to increase sales conversion rates and enhance customer experience in a digital-first market.
04
Practical Sales Tools
Offers practical tools, scripts, and hands-on scenarios to help teams master internet-based customer interactions.
05
Team Performance Boost
Suitable for sales professionals, BDC staff, and management seeking to modernize their approach and boost performance with actionable, industry-specific methods.
You will learn how to:
- How to convert traffic from the internet and chat, to the showroom floor
- The importance of utilizing video communication to stand out
- Email basics and the Do’s and Don'ts of email / chat communication
- The benefit of being active on Social Media
How to Get Started
Convert Your Internet Inquiries and Leads to the Showroom
Our Auto Internet Sales Training will cover web chat, internet inquiries, email communication and text messaging. With almost every lead originating online these days, this is training you need to have to succeed.
- Nearly every shopper starts online and you need to be there to respond quickly
- Your internet leads should be handled as urgently as a fresh up
- Leverage email, web chat response and text messages to increase your show rate
- Traditional emails are a recipe for miscommunication; learn how to communicate more clearly with video
- Video email is quick to film and send, especially with a great provider like our partner, CoVideo
- We have found that dealerships who use video email properly, have an increase in response rates by 25% with a 17% increase in show rates for appointment confirmation
Training Your Sales Team in the Importance of Utilizing Video Communication
The simple fact of the matter is that if you are not using video in your communication, you are behind your competition. Video helps convert and it begins building that relationship with your customers.
Digital Sales Training FAQs
Our dealership gets tons of online leads, why do we need your training then?
There is a big difference between GETTING leads, and CONVERTING leads. Your internet auto and sales teams may get a lot of leads but if you can’t convert them, then they’re of no use to you. Our training will help you convert more leads regardless of you getting hundreds, or a handful. Conversion is the name of the game, and we help you achieve just that from the internet and chat.
We have a chat provider that handles our chat leads for us, do we still need training on web chat then?
That is totally fine if that is the route you go for your web chat leads. Some use a provider to handle those completely, some handle it in store, and some even use AI. Whatever route your store chooses to go in regards to chat, it’s critical your team understands some basics for when you need to insert yourselves with those leads.
We don't have any good video cameras or a studio here at the store, so how do we do video communication?
You don’t need anything more than a cellphone, maybe a stapler to prop the phone up and a quiet space to film. That is the beauty of this whole concept. This doesn’t have to be a Speilberg production, and it is best for it not to be. You’re showing the customer you are real, and they will value that immensely.
Get started with our training program
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With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.
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Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.
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