Get a game plan for the leads you already pay for.
You get 30 minutes with a Proactive coach, and the call is built around your store’s own numbers.
Book your free game plan call
Every question is on this page. Next, pick a time.
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What dealers say about working with Proactive
“Proactive’s training has been a huge part of our dealership’s recent success. Our people now have an easy-to-execute game plan for converting traffic off the phone and internet that gets us great results daily.”
“Since starting with Proactive’s training our biggest increase has been in used car volume. We are up 250 units this year and created a budget brand to accommodate the additional trade-in volume. True Story.”
“Proactive’s training has provided my staff with the tools and confidence that have helped us become the #1 CPO dealer in the country. Our improvement has been dramatic and my people love it!”
Out of every 100 leads, most never reach the showroom.
These are the national averages in Proactive’s Lead Conversion Calculator. On the call, we put yours right next to them.
- 25 bought
- 17 showed up, didn’t buy
- 18 booked, didn’t show
- 40 never booked
- 15 bought
- 10 showed up, didn’t buy
- 17 booked, didn’t show
- 58 never booked
What you leave the call with
Here is what each part of the call covers, and a sample of the plan you leave with.
Your numbers
We start with your store’s monthly lead flow, by phone and internet.
Where your leads leak
Your rates against the benchmarks above, plus our call to your store if you added the mystery shop.
What to fix first
The one change worth making this month, with the team you have.
Your next 90 days
Who trains on what, when the role-play happens, and how progress gets checked.
Where the leads leak
Leads book close to the benchmark, then fall away before the appointment.
First fix
Get booked appointments to show up.
Next 90 days
- Days 1–30Internet Follow-Up Mastery for the BDC, with weekly role-play.
- Days 31–60Phone-Ups That Show Up for the sales floor.
- Days 61–90Lead-to-show reviewed every month by your management team.
From this page to your game plan
Tell us about your store
Your role, rooftops, team size and biggest gap. Two minutes.
Pick a time
The next page shows open times. Book the call that suits you.
We shop your store
If you add it, we call your store like a real customer before the call.
Your game plan call
We go through what we found together, and you leave with the plan.
Is the game plan call free?
Yes, and you are under no obligation afterward.
Who should be on the call?
The decision maker: dealer principal, GM or GSM. Bring your BDC or internet director if you have one.
What should we have ready?
Your monthly leads, appointments set, appointments shown and units sold. Rough numbers are fine.
Do we have to add the mystery shop?
No. It’s free, and it lets us build the plan from your real calls. Skip it and we work from your numbers.
How soon can we talk?
Without the shop, as soon as the next business day. With it, we shop your store first, so the first times are three business days out.
Do you work with dealer groups and independent stores?
Yes. Proactive works with single rooftops, dealer groups, BDC teams and independent dealers.
What happens after the call?
The plan is yours. If you want help running it, we’ll show you the training that fits your store.