Built in your store. Built for your store.
Live, hands-on training from the team that has trained dealership phone and BDC teams for over 30 years.
No two stores leak opportunities in the same place.
Most training companies ignore this part. One store gives away price on the phone. Another never asks for the appointment. A third has a BDC drowning in leads with no process. Canned training treats every store the same. That’s why performance dies two weeks after the trainer leaves.
Our trainers come directly to your dealership and work with your team live on your sales floor and in your BDC. No webinars. No videos in the break room. No generic binders carried from store to store.
We don’t walk in with a canned program. We build yours on-site using your calls, your leads, your CRM, your market, and your people. That is why it sticks.
The full BDC rebuild
If your BDC needs more than a tune-up, we rebuild it from the ground up. Working live with your team in the store, we install:
Inbound Phone Process
Control the call, secure the customer’s name and number in the first minute, and go for the appointment early.
Internet Lead Response
Fast, human-first follow-up that drives momentum past day two instead of dying there.
Outbound Strategy
Proven word tracks for orphan owners, unsold traffic, and your existing customer database.
Sticky Appointments
Establish a firm day, time, and compelling reason to show, confirmed the right way.
Trade‑First Conversations
Hook the customer with the vehicle they already own.
AI Tool Integration
Clear rules where the human leads and the AI supports, never the other way around.
Manager Accountability
Daily processes for your leadership team so the training thrives long after we fly home.
How it runs
Before we train, we listen. We mystery shop your store’s phone and internet leads and sit down with leadership. By the time we walk through your doors, we know exactly where your opportunities are leaking.
Live, hands-on training in your store. We review real calls with your team, build custom word tracks for your store, and role-play until they sound natural. Then we put those skills to work on live opportunities while standing right beside them. Your managers get their own dedicated track on how to coach the process daily.
Training that happens once is an event. Training that happens on a rhythm is a system. Your first 90 days run on a structured 30-60-90 day plan.
You receive clear reporting on appointment set rates, show rates, communication quality, and follow-up discipline. You will always know where your store stands. If the numbers move, we push harder. If they stall, we adjust the training. Custom means custom for as long as we work together.
- Days 1–30Lock in call control, word tracks, and appointment fundamentals while managers launch daily coaching.
- Days 31–60Add advanced objection handling and value-building techniques.
- Days 61–90Achieve mastery, real-world execution, and full alignment across all departments.
By Day 90, consistency isn’t just a goal. It’s a habit.
The visit is the spark. The partnership keeps it burning.
An in-store day from us isn’t a one-off seminar with a fee attached. Every in-store engagement is backed by our full subscription partnership, the system your team will use every single day.
In-store visits are billed plus travel and are available only to subscription clients.
- 24/7 Access to the Proactive Training Platform. Our core libraries (Phone-Ups That Show Up, Internet Follow-Up Mastery, and Road to Revenue), delivered in daily 10-to-15-minute lessons with testing and completion tracking.
- Multi-Channel Focus. Dedicated inbound and outbound training across phone, internet, and chat.
- Comprehensive Playbooks. Over 70 proven word tracks and scripts kept at your team’s fingertips.
- Monthly Mystery Shops. Ongoing testing on your phone and internet leads so we hear exactly what your customers hear.
- Monthly Strategy Reviews. We play shop recordings back with leadership, score performance, and set a coaching plan for the next 30 days.
- Dedicated Success Trainer. A Proactive Success Trainer who knows your store, your team, and your numbers by name.
- Lead Conversion Calculator. Connect every conversation directly back to real revenue on your financial statement.
Most training companies sell you a day and disappear. We sell you a system, and the in-store day is how we install it. Train the skills. Coach the behavior. Hold the line. That is why our clients’ numbers keep climbing six months later while everyone else’s snap back.
Run the math on your store
Say you receive 300 internet and phone leads a month, and 18% become appointments. Increasing that conversion rate to 28% yields 30 additional appointments every month from traffic you’ve already paid for.
At your current closing rate and average gross, a single extra deal covers the cost of the training day. Every deal after that is why our clients call this the cheapest gross on their statement.
Think about what you spend to make the phone ring: advertising, third-party leads, website tools, AI software. All of it exists for one moment, a customer talking to your store. If your team loses that conversation, every dollar spent upstream is wasted. This training is the only investment that protects all the rest.
Alan Ram’s methodology: 70,000+ training hours delivered, 2,000+ stores helped and 200+ active dealership partners.
Hear it from the stores we train.
“My team’s increased confidence on the phones after only a couple weeks on Proactive’s training has resulted in not only increased show percentages, but a general overall enthusiasm about using the phone. We are definitely seeing a snowball effect of great results and I am excited for continued improvement!”
“Proactive’s training has been the biggest part of our success in teaching our people to aggressively convert opportunities on the phone and drive traffic to our dealerships!”
“Proactive’s training has provided my staff with the tools and confidence that have helped us become the #1 CPO dealer in the country. Our improvement has been dramatic and my people love it!”
“Proactive’s training has been a huge part of our dealership’s recent success. Our people now have an easy-to-execute game plan for converting traffic off the phone and internet that gets us great results daily.”
“Since starting with Proactive’s training our biggest increase has been in used car volume. We are up 250 units this year and created a budget brand to accommodate the additional trade-in volume. True Story.”
“Finally a training program that makes sense and is sustainable! The improvement from our sales and management staff is dramatic and the results were almost immediate. We are definitely seeing a lot more customers as a result, and selling more cars.”
“ADAPT VT provides my salespeople, managers and BDC staff with the tools they need to get customers in the door rather than hoping and waiting for them. The specific management content is invaluable. Bottom line we’re selling a lot more vehicles because of it.”
“Proactive’s training and the ability to deliver it through the ADAPT VT platform has been an enormous part of our success over the years. Our staff finds the techniques and word tracks applicable not only on the telephone but face to face as well.”
The first step costs nothing
We will mystery shop your store for free, phone and internet. Then we’ll jump on a call, play you what we heard, and show you exactly where your opportunities are leaking. If it makes sense, we’ll build your plan. If not, you walk away knowing more about your store than before.
Request your free mystery shop
Takes a minute. Shops done and a review call scheduled within 7 days.
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