Everyone in the dealership world is focused on AI, but many are missing the most critical part of the equation: your people.
Technology is great at streamlining tasks, but it can’t build skill, handle objections, or close a deal on its own. Without trained, confident people, there’s nothing for your AI to hand off to.
In this must-read article from Auto Success Magazine, Michael Renaud, CEO of Proactive Training Solutions, explains how to:
- Use AI as an assistant, not a replacement.
- Make daily training a core part of your culture.
- Build a “recession-proof” team that can win in any market.
Stop chasing short-term fixes and learn why the stores that invest in their people are the ones who will win the long game.
Download the full PDF below to get the complete strategy.
