Dealers love to spend money on new leads. Every month, tens of thousands are poured into digital ads and shiny new programs, but most of those dollars are wasted.
The truth? The goldmine you’re ignoring is sitting right in your CRM. This isn’t a process problem; it’s a discipline problem.
In this hard-hitting article, Michael Renaud, CEO of Proactive Training Solutions, explains why “The Database Hustle” beats a big ad budget every time. He provides the exact word tracks your team needs to turn common objections (like “I already saw the price online”) into a controlled conversation that sets an appointment.
Download the full PDF to learn:
- Why buying more leads is just an “easy fix” that covers up weak processes.
- How to use a customer’s price research as an “opening,” not a roadblock.
- A powerful two-step script to pivot from online pricing to rebates and a professional trade-in appraisal.
- How to build a culture of accountability that turns your existing data into daily sales.
Stop chasing leads and start coaching your team. Download the full article below.
