An internet lead comes in on a specific vehicle. Your salesperson sends this email:
“Hi, thanks for your interest in the 2023 F-150. It’s available. When can you come in?”
That email is lazy, impersonal, and will be deleted. You have done nothing to build trust or differentiate yourself from the four other dealerships that customer also contacted.
Now, imagine that customer instead receives a text message with a video:
“Hi John, this is Sarah from Proactive Motors. I just got your request on this beautiful 2023 F-150, and I’m standing right in front of it. I wanted to shoot a quick video for you so you can see the color and the interior…”
Who just won that customer’s business?
Why Your Team Isn’t Using Video
A personalized video walkaround is the single most powerful tool in digital sales. It builds instant trust and rapport. So why isn’t your team doing it?
- They’re “scared” of the camera.
- They don’t know what to say.
- They don’t know how to hold the phone or what to show.
- It’s “not their job.”
AdaptVT solves all of these problems.
AdaptVT: The “No-Fear” Video Training Platform
Our virtual training platform has a dedicated, 5-minute module on mastering the video walkaround.
1. It Provides the Script: We provide the exact word track for the video. This removes the “fear” of not knowing what to say. The script is simple, professional, and ends with a call-to-action.
2. It Teaches the “How-To”: The module includes video examples that show your salesperson how to shoot the video. How to hold the phone horizontally. How to walk around the car. How to zoom in on key features.
3. It Makes it a “Process”: By putting this training in AdaptVT, you are making it a formal, non-negotiable step in your internet sales process. It’s not a “flair” item; it’s a requirement.
You can even use the AdaptVT platform to host your own video walkarounds of your top models, creating a library of perfect, on-demand content your team can send out in seconds.
Stop sending boring emails. Start building trust. Visit the AdaptVT platform page to see the video training modules.
