The “Video Walkaround” Script: How AdaptVT Teaches Your Team to Build Trust Digitally
An internet lead comes in on a specific vehicle. Your salesperson sends this email: “Hi, thanks for your interest in the 2023 F-150. It’s available. When can you come in?” That email is lazy, impersonal, and will be deleted. You have done nothing to build trust or differentiate yourself from the four other dealerships that […]
Stop Handing Your Deals to CarMax: How to Win the Trade on the Phone
In our recent Executive Spotlight interview, we touched on a painful reality for many dealerships in 2025: You aren’t just losing customers to the dealership down the street. You are handing your best inventory directly to CarMax. Why? Because your sales team is terrified of the trade-in question. We hear it on call reviews every […]