BDC Is Not a Department, It’s a Mindset
Business Development Centers (BDCs) have been around for decades, yet most dealerships still treat them like a necessary evil. They stick a few entry-level employees in a windowless room, hand them a phone book, and say, “Make calls.” Then they wonder why turnover is 300% and show rates are under 40%. If this sounds like […]
What is a BDC? (And Why Your BDC Needs AdaptVT to Succeed)
For customers, a “BDC,” or Business Development Center, is the voice of the dealership. For dealers, it’s—or at least, it should be—the single most powerful profit center in the building. A BDC is a specialized team of professionals whose only job is to proactively communicate with customers. Their goal is not to “sell cars” but […]
The First 5 Minutes: Mastering Internet Lead Response with AdaptVT
“Internet leads are trash.” It’s the most common, and most incorrect, complaint heard in a sales tower. The hard truth is that the leads aren’t trash—your response process is. The data is undeniable: your chance of setting an appointment with an internet lead drops by over 400% if you fail to respond within the first […]