Training Programs

At Proactive Training Solutions, we offer specialized training programs designed to enhance sales performance and increase showroom traffic.

Our virtual and in-person training creates effective dealership sales teams that convert opportunities from the phone and internet.

Vehicle-Specific Training Programs

Comprehensive Sales Training for Every Vehicle Market

Truck
Sales Training​

Learn how to position and sell light-duty and commercial trucks to different buyer personas.

Car Dealership
Sales Training

Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.

Boat
Sales Training

Develop persuasive sales techniques that cater to recreational and commercial boating customers.

Heavy Truck
Sales Training

Navigate the complexities of selling heavy-duty trucks and fleet vehicles.

Motorcycle
Sales Training

Understand how to connect with motorcycle buyers and enhance showroom experiences.

RV
Sales Training

Train in effective strategies for selling motorhomes, campers, and travel trailers.

Industry Leading Training Programs

Management By Fire Program

Our in-person 2-day training event is a hands-on experience that will completely change your outlook on how to manage your sales team. We’ve distilled the most important aspects of our training into two impactful days so you can go back to the dealership and see immediate results.
  • Build an appointment-driven culture where every call, text, and email leads to an in-store visit
  • Stop chasing your team and start leading them
  • Drive performance without micromanaging

Business Development Center (BDC) Training Program

Your Business Development Center (BDC) should be in lock-step with your sales people staff. Often times the disconnect between what the BDC tells the customer and what they hear at the dealership is so great it causes a lot of frustration and as a result lost sales. We can help firm up your BDC with the right processes for a more cohesive customer experience.
  • Control every call with confidence
  • Set real, committed appointments (not just maybes)
  • Follow up with precision — no customer left behind

Car Dealership Sales Training

Delivers tailored dealership training designed to boost team performance, customer satisfaction, and sales results. With decades of automotive experience, our expert-led programs cover every aspect of dealership operations.

  • Customized, hands-on training targets your dealership’s unique challenges in sales, management, and phone skills.
  • Proven processes and tools ensure consistent, high-quality customer experiences and increased profits.
  • Ongoing support and analysis help measure results and drive continuous improvement.

Phone Sales Training

Specialized auto sales phone training that empowers professionals to convert more calls into dealership appointments and sales. Expert guidance and proven processes help teams enhance customer interactions and drive measurable results.

  • Step-by-step phone training builds confidence in handling sales calls.
  • Scripts and strategies help overcome objections and maximize opportunities.
  • Measurement tools track call effectiveness and drive improvement.

Digital Sales & Engagement Training

Equips dealerships to maximize online leads by converting digital inquiries into profitable sales. Expert-guided program streamlines the internet sales process, helping teams deliver fast, professional, and personalized responses that stand out.

  • Digital communication training helps sales teams master email, text, and chat.
  • Proven processes and scripts convert internet leads to showroom appointments.
  • Performance tools and support ensure follow-up and continual improvement.

Accountability Training Program

Mystery Shopping Program

Taking inbound leads is a privilege – after all these are leads that YOU are paying for. One of the best ways to gain insight into your team’s performance is to mystery shop your dealership. It’s often a real eye-opening experience with real tangible results.
  • Uncovers real customer experiences through professional mystery shopping assessments.
  • Identifies strengths and improvement areas in sales and service interactions.
  • Delivers actionable feedback to boost team performance and customer satisfaction.

Take Your Sales
Team to the Next Level

With over 30 years of experience, Proactive Training Solutions delivers the tools, knowledge, and strategies needed to maximize sales success. Contact us today to learn more about our programs and find the right training solution for your team.