Dealership owners will spend tens of thousands of dollars a month on advertising to make the phone ring. Then, they’ll hand that hundred-dollar lead to an untrained, minimum-wage BDC rep and hope for the best.
This is not a strategy. It’s a slot machine.
Let’s do the math on “bad phone training.” It’s a cost that doesn’t show up on a P&L statement, but it is robbing your dealership blind.
The Real Cost of One Fumbled Call
- You spend $30,000 on your monthly ad budget.
- This generates 1,000 inbound sales leads (a $30 cost-per-lead).
- Your untrained BDC team fumbles simple price objections, fails to build value, and only sets appointments with 10% of those leads.
- Result: 100 appointments set.
Now, let’s look at a trained team.
- Same $30,000 ad budget.
- Same 1,000 inbound leads.
- Your BDC team, trained on AdaptVT, now follows a data-proven process. They know how to pivot from price, build value, and professionally ask for the appointment. Their closing rate improves to just 15%.
- Result: 150 appointments set.
That’s 50 additional, qualified, high-intent customers in your showroom. What is that worth to you? 10 more cars? 15? What’s the average gross on those deals?
AdaptVT is an Investment, Not an Expense
Bad phone training isn’t “free”; it’s costing you 50 appointments every single month.
The return on investment (ROI) for a professional, accountable training platform like AdaptVT is massive and immediate. It’s the only tool in your dealership that makes every other dollar you spend—on advertising, on inventory, on your building—work better.
AdaptVT’s virtual, on-demand platform ensures your team is 100% certified, all the time. It’s the fastest, most effective way to stop fumbling leads and start maximizing the opportunities you already paid for.
Stop “hoping” for results. Start investing in a process that guarantees them. Visit the AdaptVT platform page to calculate your potential ROI.
