About Us

At Proactive Training Solutions, we believe that success in automotive sales isn’t about luck—it’s about skill, strategy, and continuous improvement. For over 30 years, we’ve been the industry’s go-to resource for high-impact sales and management training, helping dealerships maximize every opportunity from phone calls, internet leads, and showroom traffic.

Our Mission

Our mission is to equip sales teams with the skills and strategies they need to maximize customer engagement and drive sales success. Through a combination of in-person and virtual training, our programs focus on key areas such as outbound outreach, appointment techniques, objection handling, digital sales strategies, and leadership development.

Our Team

Michael Renaud

CEO

Susan Gaytan

Director of Training &
Client Services

Eric Dolence

Director of Operations

Alan Ram’s Legacy​

Alan Ram revolutionized the vehicle sales industry with his forward-thinking approach to proactive sales techniques. His dedication to developing structured, results-driven training programs transformed the way dealerships engage with customers. The impact of his work continues to shape our training methodologies, ensuring that every client benefits from the foundation he built.

Why Choose Us?

01

Unmatched Industry Expertise

With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.

02

Comprehensive Training Programs

We offer tailored solutions for sales representatives, managers, and BDC personnel, ensuring every team member is equipped for success.

03

Proven Results

Clients consistently report increased sales, higher customer satisfaction scores, and lasting operational efficiencies.

04

Learning Options

Whether in-person or online, our training is designed to fit the needs of any dealership, anywhere.

05

Expanding Beyond Automotive

We now train sales teams across multiple vehicle categories, including commercial transportation and recreational vehicles.

Trusted by 100+ Companies

Ready to transform your sales performance?

With over 30 years of experience, Proactive Training Solutions delivers the tools, knowledge, and strategies needed to maximize sales success. Contact us today to learn more about our programs and find the right training solution for your team.