Finish 2024 Strong: 8 Weeks to Crush Your Sales Goals

With just 8 weeks left in 2024, it’s time to take a hard look in the mirror and ask yourself: How will you and your store close out the year? The answer is up to you. Are you going to get caught up in what could have been—worrying about the election, inventory challenges, interest rates, consumer confidence, or the return of the payment shopper? Or will you decide, as you have all year, to crush it and show everyone the strength of your leadership and your team? There’s no room for doubt—let’s make these final weeks count!

Seize the Moment and Overcome Challenges

This is your moment to shine. You have the tools, and we’re here to support you every step of the way. All year long, we’ve focused on strategies to take control and drive success:

• Maximizing Leads and Proactive Customer Engagement
  We’ve worked on using effective word tracks to engage customers, keep conversations focused, and handle objections effortlessly. Every lead counts, and every conversation is an opportunity.

• Refining Sales Skills
  By controlling dead air, managing conversations, and staying consistent, we’ve built strong foundations. Now is the time to double down and leverage these skills.

• Outbound Activities That Drive Results
  From initiatives like the ‘Dirty 30’ to building strong customer relationships, we’ve emphasized taking proactive steps. Outbound efforts create more opportunities—don’t let up now!

Consistency and Daily Improvement

Success doesn’t happen by accident. It’s about setting goals, reviewing metrics, and getting better every single day. These habits are what we need to crush the next 8 weeks. Bring the excitement, sell the sizzle, and give every customer your absolute best. Remember, we’re not order-takers; we’re deal-makers.

Bring the Energy: Make Every Interaction Count

We work in the greatest industry on earth—selling cars. But it’s not just about transactions; it’s about experiences. If you or your team sound disinterested—like “Hi, this is Bob over at BMW, what do you want?” or “Yeah, this is BMW, what’s up?”—then customers won’t be eager to spend $40k, $60k, or $100k. That’s not the expectation they had when they engaged with your dealership’s website. Energy, enthusiasm, and professionalism make all the difference.

Motivate Your Team and Drive Results

Get your teams pumped up every morning. Remind them of the privilege we have to do what we do—making dreams come true by selling cars. The holiday season is here, and there’s nothing better than ending the year strong and earning that “Christmas money.” No one wants to buy from a sad clown—so let’s bring the energy!

Final Push: Use Your Training and Crush November

Keep your teams motivated, sell that sizzle, and practice every skill you’ve learned. Do this every day for the next 8 weeks, and don’t let up. Leverage your Ram resources, start November strong, and make every moment count.