Your CRM is a goldmine, but most dealerships treat it like a graveyard.
You spend tens of thousands of dollars every month on new ads to get new leads, while completely ignoring the thousands of “dead” leads you already paid for.
We call this “The Database Hustle,” and it’s the single most profitable, untapped opportunity in your store.
The problem? Your salespeople don’t know what to say to a 6-month-old lead. A “cold call” is intimidating and ineffective. “Hi, you clicked on a car 6 months ago, still interested?” is a terrible, low-value call.
You Don’t Need a “Cold Call.” You Need a “Warm Script.”
To revive a dead lead, you need a reason to call. You need a value-driven, professional script that immediately offers them something.
The AdaptVT virtual training platform is loaded with these specific “database mining” scripts. It’s not just for new leads; it’s a complete CRM revival tool.
AdaptVT teaches your team to stop “checking in” and start “offering value.”
3 “Dead Lead” Scripts Taught in AdaptVT
- The “Service-to-Sales” Script:”Hi John, this is [Salesperson] from Proactive Motors. I’m not calling to sell you a car today. I see you’re bringing your 2018 F-150 in for service tomorrow, and the good news is, its value has never been higher. While you’re here, we’d like to give you a 10-minute appraisal and show you what your truck is really worth. Would that be helpful?”
- The “We’re-Low-on-Inventory” Script:”Hi Sarah, I’m calling because we are in desperate need of quality pre-owned vehicles just like your 2020 Explorer. The market is so high, we are paying top-dollar. I have an offer for you… when is a good time to get you that number?”
- The “Similar-Vehicle-Arrived” Script:”Hi Mike, I’m calling because six months ago you were interested in a used Tundra. That one sold, but we just took in a 2021 model that is even nicer, and it hasn’t even hit our website yet. As a past customer, I wanted to give you the first look. Can I send you a quick video of it?”
These are not “cold calls.” They are professional, strategic, and they work.
Stop wasting money on new leads. Start mining the gold you already own. Visit the AdaptVT platform page to see our full library of database-mining scripts.
