GSM Playbook: Turning Training Into Gross

Tie training to KPIs and CSI so the store feels the lift, not just the effort.

Weekly operating rhythm

  • Monday: last week’s KPIs (set, show, close, CSI) by team
  • Tuesday: 20‑minute manager training block (coaching skills)
  • Wednesday: call calibration (3 examples)
  • Friday: pipeline and reactivation review

KPI guardrails

  • Phone: openers within 10s, propose two times, confirmations sent
  • Internet: SLA < 5 minutes, E‑M‑P‑T structure, two times proposed
  • Showroom: greet, needs, demo, write‑up — no step skipping

Manager scorecard

Set %: __   Show %: __   Close %: __   CSI: __
1:1s done this week: __   Huddles: __
Assignments given/checked: __/__/__

Common failure patterns and fixes

  • “Training done, no behavior change” → enforce one behavior per week, inspect it
  • “Low shows” → fix confirmation scripts and add day‑of SMS
  • “SLA slips” → create protected response windows and templates

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