Your Ad Budget Is Wasted. The Database Hustle Wins Every Time
Dealers love to spend money on new leads. Every month, tens of thousands are poured into digital ads and shiny new programs, but most of those dollars are wasted. The truth? The goldmine you’re ignoring is sitting right in your CRM. This isn’t a process problem; it’s a discipline problem. In this hard-hitting article, Michael […]
AI Alone Won’t Fix Your BDC. Train Your People to Win With It.
Everyone in the dealership world is focused on AI, but many are missing the most critical part of the equation: your people. Technology is great at streamlining tasks, but it can’t build skill, handle objections, or close a deal on its own. Without trained, confident people, there’s nothing for your AI to hand off to. […]