Used Car Sales Training Program
Leverage all of your leads and create proactive opportunities that boost conversion.
Program Overview
01
Specialized Used Car Sales Training
Focuses on proven strategies tailored specifically for the unique challenges and opportunities in used vehicle sales.
02
Customer Trust Building Techniques
Emphasizes methods to establish credibility, foster customer confidence, and overcome common trust barriers in pre-owned vehicle transactions.
03
Effective Inventory Presentation
Teaches best practices for showcasing used vehicles, including conducting value-based presentations and transparent discussions about vehicle history.
04
Negotiation & Objection Handling
Provides tools and scripts for negotiating deals, managing objections, and closing sales profitably and ethically.
05
Results-Driven Coaching
Offers ongoing support, performance tracking, and practical training delivered by automotive experts to ensure measurable improvements in used car sales success.
You will learn how to:
- How to open the shopper up to available inventory
- Increase your The “hook” that increases show ratessales
- What questions to ask to gain control of a sales conversation
- How to grow your used car inventory through outbound sales efforts
How to Get Started
Step 1
Discover
Based on our initial discovery with your management team, we develop a custom training program for your dealership.
Step 2
Kick-off
Our energetic kick-off with your sales team sets the tone for training and gets your teams pumped!
Step 3
Refine
Together with you, we continuously refine your training program and measure for results.
Our Training Method Is Proven to Boost Sales and Increases Inventory
We’ve found that one of the biggest mistakes reps make is focusing only on the car the customer called in about. In fact, 82% of shoppers end up buying a different vehicle than the one they initially called in about. We teach your team:
Imagine a dealership where your sales team:
- How to open up the conversation to other available cars
- How to get more trades and grow your used car inventory
- Exactly what to say to maximize inbound phone opportunities
By signing up for our training program, you’ll get:
- Word tracks to guide conversations for inbound leads and outbound activity
- How to work proactively to create more opportunities
- How to keep teams accountable and motivated to succeed
Used Car Training That Converts More Opportunities
We specialize in teaching you how to convert both phone and online opportunities to the showroom floor. Our approach has helped the dealerships we work with become some of the top selling used car dealers across the country. Our training includes:
Used Car Sales Training FAQs
Do you have specific content for used car dealerships?
We do! We have content geared specifically towards used car dealers, new car dealers, trades, leases, etc. The list goes on! Get in touch and we’d be happy to talk through how we can help you with your training needs.
What is the pricing for used car dealership training?
We’ve broken down our pricing into different packages, so you can choose the package most suitable for you.
Do you offer used car manager training?
Whether you sell new or used inventory, we have management training that will help you manage the activity of your sales team for maximum results. Learn more about our management training class or inquire about in-dealership training for your managers.
Get started with our training program
Explore Our Different Programs
With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.
Schedule a Consultation
"*" indicates required fields
Download our free PDF Guide
Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.
"*" indicates required fields
Testimonials
Don't just take it from us, hear it from the over 100+ other business owners we have helped to develop their sales teams
"My teams increased confidence on the phones after only a couple weeks on Proactive's training has resulted in not only increased show percentages, but a general overall enthusiasm about using the phone. We are definitely seeing a snowball effect of great results and I am excited for continued improvement!"
Josh SpencerGeneral Manager
"Proactive’s training has been the biggest part of our success in teaching our people to aggressively convert opportunities on the phone and drive traffic to our dealerships!"
Jerry MooreDealer Operator
"Proactive's training has provided my staff with the tools and confidence that have helped us become the #1 CPO dealer in the Country. Our improvement has been dramatic and my people love it!"
Rick RicartGeneral Manager
"Proactive’s training has been a huge part of our dealerships recent success. Our people now have an easy to execute game plan for converting traffic off the phone and internet that gets us great results daily."
Tyler FossGeneral Manager
"Since starting with Proactive’s training our biggest increase has been in used car volume. We are up 250 units this year and created a budget brand to accommodate the additional trade-in volume. True Story."
John WinekeGeneral Manager
"Finally a training program that makes sense and is sustainable! The improvement from our sales and management staff is dramatic and the results were almost immediate. We are definitely seeing a lot more customers as a result, and selling more cars."
Robby MotzGeneral Manager
"ADAPT VT provides my Salespeople, Managers and BDC staff with the tools they need to get customers in the door rather than hoping and waiting for them. The specific management content is invaluable. Bottom line we're selling a lot more vehicles because of it."
Joel SpornPresident
"Proactive's training and the ability to deliver it through the ADAPT VT platform has been an enormous part of our success over the years. Our staff finds the techniques and word tracks applicable not only on the telephone but face to face as well."
Geoff PleauExecutive Manager