Used Car Sales Training: How AdaptVT Teaches Your Team to Sell Value Over Price
Selling a new car is about features. Selling a used car is about trust. A customer shopping for a new car has peace of mind from the factory warranty. A customer shopping for a 5-year-old used car has one question on their mind: “What’s wrong with it?” Their guard is up. They are hyper-focused on […]
The “Why Us?” Script: How AdaptVT Teaches Your BDC to Build Value Instantly
Here’s the hard truth: all of your competitors sell the same cars. In the mind of a customer calling about price, you are all identical commodities. The only thing that differentiates you in that first 30-second phone call is your BDC rep. When that customer inevitably asks, “Why should I come there?” or “Can’t you […]