The ROI of Training: Why Most Dealerships Fail at Education
In tough months, the first thing dealerships cut is the advertising budget. The second thing they cut is training. This is exactly backward — and it is the single most expensive mistake a struggling store can make. When the market is tough, skill is the only thing that saves you. Anyone can sell a car […]
Why Salespeople Forget Their Training (and How to Fix It with Spaced Reinforcement)
Your salespeople forget 90% of training within a week. The Ebbinghaus forgetting curve explains why, and spaced reinforcement is the proven fix for lasting skill retention.