“I Need to Talk to My Wife”: Handling the Most Common Objections
“I need to talk to my wife.” “I need to think about it.” “The price is too high.” If you had a dollar for every time you heard these, you wouldn’t need to sell cars. But these aren’t stop signs; they are speed bumps. Effective auto sales phone training teaches us that an objection is […]
BDC Is Not a Department, It’s a Mindset
Business Development Centers (BDCs) have been around for decades, yet most dealerships still treat them like a necessary evil. They stick a few entry-level employees in a windowless room, hand them a phone book, and say, “Make calls.” Then they wonder why turnover is 300% and show rates are under 40%. If this sounds like […]