Stop Handing Your Deals to CarMax: How to Win the Trade on the Phone
In our recent Executive Spotlight interview, we touched on a painful reality for many dealerships in 2025: You aren’t just losing customers to the dealership down the street. You are handing your best inventory directly to CarMax. Why? Because your sales team is terrified of the trade-in question. We hear it on call reviews every […]
From Inbound Call to Sold Unit: Mastering the First Impression and Overcoming Objections
Did you know that your inbound sales call is often your dealership’s hottest lead? Unfortunately, many dealerships lose these valuable opportunities due to ineffective handling of initial contact and objections. At Proactive Training Solutions, we specialize in transforming these calls into sold units. Our training programs equip your team with essential skills to make a decisive first impression, build rapport, and navigate objections with confidence. Discover how to turn every inbound call into a showroom visit and ultimately drive more sales. Don’t miss out on maximizing your dealership’s potential—read on to learn more!