Stop Handing Your Deals to CarMax: How to Win the Trade on the Phone
In our recent Executive Spotlight interview, we touched on a painful reality for many dealerships in 2025: You aren’t just losing customers to the dealership down the street. You are handing your best inventory directly to CarMax. Why? Because your sales team is terrified of the trade-in question. We hear it on call reviews every […]
The “Bad Lead” Myth: Why 74% of Your Callers Are Ready to Buy (And Why You’re Missing Them)
In our recent Executive Spotlight interview, we dropped a statistic that made a lot of General Managers uncomfortable. It contradicts the #1 excuse heard on sales floors across the country every Saturday morning: “The leads are weak.” As Michael Renaud, President of Proactive Training Solutions, revealed in the interview: “I read this amazing statistic recently: […]