You Think Your Team is Great? Prove It with Mystery Shopping
As a General Manager or Dealer Principal, you walk the floor and everything looks fine. Your salespeople perk up, the phones get answered, and everyone looks busy. But what happens when you aren’t there? Or worse, what happens when a customer calls in and gets transferred to a voicemail box that hasn’t been emptied since […]
The “Bad Lead” Myth: Why 74% of Your Callers Are Ready to Buy (And Why You’re Missing Them)
In our recent Executive Spotlight interview, we dropped a statistic that made a lot of General Managers uncomfortable. It contradicts the #1 excuse heard on sales floors across the country every Saturday morning: “The leads are weak.” As Michael Renaud, President of Proactive Training Solutions, revealed in the interview: “I read this amazing statistic recently: […]
Accountability: The Missing Piece
Unlocking the Secret to Dealership Success: The Power of Accountability In the high-stakes world of car dealerships, achieving peak performance isn’t just about having the flashiest vehicles on the lot or the most aggressive marketing campaigns. The missing piece that many dealerships overlook is accountability. In this insightful episode of The Fired Up Podcast, hosts […]
Lead Counts Are Down–What to Do About It
Lead Counts Are Down—What to Do About It In today’s competitive automotive market, declining lead counts can feel like a heavy cloud hanging over your dealership. With customers increasingly cautious about their spending, it’s crucial to stay ahead of the curve and adapt your strategies to maximize every opportunity. The good news? While lead counts […]