The “Bad Lead” Myth: Why 74% of Your Callers Are Ready to Buy (And Why You’re Missing Them)
In our recent Executive Spotlight interview, we dropped a statistic that made a lot of General Managers uncomfortable. It contradicts the #1 excuse heard on sales floors across the country every Saturday morning: “The leads are weak.” As Michael Renaud, President of Proactive Training Solutions, revealed in the interview: “I read this amazing statistic recently: […]