Tag: Automotive CRM

Automotive CRM strategy for dealerships who want their customer relationship management system to drive sales results.

Most dealerships have a CRM. Far fewer have a CRM strategy. This tag covers how to get actual sales performance out of your CRM platform: how to design follow-up workflows that keep leads engaged without burning them out, how to use CRM data to identify high-probability unsold prospects, how to build accountability into CRM usage so the system reflects reality rather than what salespeople want managers to see, and how to connect CRM activity to actual sales outcomes.

Content is platform-agnostic — the strategic and behavioral principles covered here apply regardless of whether your store uses DealerSocket, VinSolutions, Elead, or another system. The focus is on CRM as a sales management tool, not just a contact database.

The BDC Manager’s Daily Audit: 5 Metrics That Actually Predict Sales

Stop counting dials and start counting conversations. This daily audit checklist for BDC Managers focuses on metrics that drive showroom traffic.

Service-to-Sales: The ‘Equity Mining’ Script That Actually Works

Stop annoying your service customers. Use this specific equity mining script to convert service drive traffic into showroom appointments.

Designing a BDC Pay Plan That Rewards Shows, Not Dials

Is your BDC pay plan incentivizing the wrong behavior? Learn how to structure compensation to reward Shows, Sold Units, and Appointment Quality.

5 Tips to Utilize Text Messaging in Your Sales Process

Unlocking Sales Success: 5 Tips to Utilize Text Messaging in Your Sales Process Did you know that 9 out of 10 texts are read within just three minutes of delivery? If your sales team isn’t leveraging the power of text messaging, you’re likely missing out on a goldmine of opportunities to convert leads into loyal […]

Why the Farmer Mentality is Critical for Car Dealerships During Coronavirus

Why the Farmer Mentality is Critical for Car Dealerships During Coronavirus As the automotive industry navigates the turbulent waters brought on by the Coronavirus pandemic, car dealerships are faced with an unprecedented challenge: how to adapt their sales processes to thrive in a changing landscape. The key to success lies in understanding the two dominant […]