Stop Hiring Warm Bodies: A Strategic Approach to Recruitment

“I just need bodies on the floor.”

That sentence is the death knell of a dealership’s culture.

When you hire out of desperation, you lower your standards. You bring in people who aren’t a fit, who don’t have the drive, or who bring toxic habits from other stores. Then, 90 days later, they wash out, and you start the cycle all over again.

It’s time to get serious about automotive hiring training.

The “Always Be Recruiting” Mindset

You shouldn’t only recruit when you have an empty desk. You should be recruiting 24/7. Your managers should be scouting talent at restaurants, retail stores, and hotels. Great customer service skills translate perfectly to car sales, provided you have the training program to support them.

The Interview Process

Stop doing “fog a mirror” interviews.

  • Do they have grit?
  • Are they coachable?
  • Do they have a financial motivation?

If you don’t have a structured interview process, you are just guessing.

Onboarding is Retention

The first 30 days determine if a new hire stays for 3 years or 3 weeks. Do you have a structured training path? Or do you just give them a login and say “shadow Bob”? (And Bob is probably the guy you should have fired months ago).

You need a formalized onboarding curriculum, like our Online Car Sales Training platform, to ensure every new hire gets the same foundation.

Call to Action:

Build a bench of talent. Learn how to recruit, hire, and retain winners with our Automotive Hiring Training.