Daily Accountability. Measurable Performance. Long-Term Dealer Growth.
Training, coaching, and accountability designed to help dealerships win every opportunity — from the first phone call to the showroom floor.
- Build consistency and measurable performance across every department.
- Create urgency, build value, and win the deal before it starts.
- Track real ROI from calls, leads, and showroom traffic.
- In-store visits and Management by Fire events reserved for Proactive clients.
Plans Starting at $95/month
Trusted by 100+ Companies
Choose Your Plan
No matter where you start, every Proactive plan delivers the foundation for measurable performance and lasting growth. Each subscription includes full access to ADAPT-VT training, expert coaching, and tools to help your team convert more opportunities every day.
Compare our plans below to see which setup fits your store best.
- ADAPT-VT platform access
- Lead Conversion Calculator
- Trade hook training
- Monthly live webinars
- MBF ticket access
Rooftop Plans
Core
Built for rooftops that want to lock in the fundamentals and create a consistent process for incoming team members. Perfect for establishing a training foundation and giving new hires the tools to succeed from day one.
Starting at
$795
per rooftop
per month
per month
Growth
For rooftops ready to take the next step beyond the basics. Growth gives managers measurable accountability and a partner to track progress, while expanding access to the full platform and reinforcing skills with ongoing trainer reviews.
Starting at
$1,050
per rooftop
per month
per month
This includes:
- Everything in Core, plus full content access
- Dedicated Proactive Success Trainer
- Monthly trainer review
- Lead Conversion Calculator
- One MBF ticket per rooftop annually
Performance
The complete solution for rooftops that want maximum accountability. Performance provides direct trainer involvement, continuous improvement through mystery shops, and measurable ROI through the Lead Conversion Calculator.
Starting at
$1,495
per rooftop
per month
per month
This includes:
- Everything in Growth, plus dedicated trainer support
- Bi-weekly training and strategy meetings
- Minimum of 5 phone and internet mystery shops per month
- Lead Conversion Calculator
- Two MBF tickets per rooftop annually
For BDC Teams and Independent Dealers
Built for smaller teams and independent stores, these plans deliver the same accountability, structure, and proven training that drive performance in top dealerships. Get full access to Proactive’s platform, coaching, and tools to convert more opportunities every day.
BDC
A focused plan for stores that need to strengthen BDC performance. Combines dedicated training, consistent mystery shopping, and accountability tools to improve lead management and conversion.
Starting at
$1,295
per rooftop
per month
per month
This includes:
- Focused training for inbound and outbound BDC (phone, internet, chat)
- 3 to 5 phone and internet mystery shops per month
- Monthly trainer strategy review
- Monthly Lead Conversion Calculator
- Dedicated Proactive Success Trainer
- Two MBF tickets per rooftop annually
Independent Dealer
Built for independent and smaller rooftops that need a streamlined training solution that scales with them. Provides the right mix of core training and mystery shops to create measurable results without franchise-level costs.
Starting at
$495
per rooftop
per month
per month
This includes:
- Core phone and internet word tracks
- ADAPT-VT access for 5 users
- 2 phone and internet mystery shops per month
- Add-ons: additional users at $35 each/month, additional shops at $95 each/month
For Individual Sales Professionals
Build Skills. Grow Sales. Stay Sharp.
You don’t need a massive training contract to level up.
The Individual Plan gives sales professionals full access to Proactive’s proven ADAPT-VT training system — the same platform trusted by top dealerships nationwide.
Designed for personal growth and everyday performance, it’s the fastest way to sharpen phone, internet, and follow-up skills — all backed by measurable ROI tools and live virtual support.
This plan is ideal for:
- Individual salespeople ready to invest in themselves
- Small teams or startups building a foundation for consistent sales
- BDC reps who want to master phone and internet processes
Individual
Designed for individual salespeople or very small teams. Gives full access to the training library and live virtual events to build skills, stay sharp, and set a foundation for growth.
Starting at
$95
per month
per user
per user
This includes:
- Full access to the ADAPT-VT platform (all training modules)
- Highlights include: Phone-Ups That Show Up, Internet Follow-Up Mastery, Road to Revenue, Growing Your Business, and more
- Access to monthly webinars and special virtual events
In-Store Visits (Premium Add-On)
All in-store visits are plus travel and are only available to subscription clients. Every in-store visit includes one MBF ticket.
Single Day Workshop
(Reboot & Reset)
For rooftops needing an immediate, high-impact day of training to reset a department or launch a new initiative.
Starting at
$5,000
per day
+ travel
+ travel
Multi-Day Summit
(2–3 Days)
For rooftops or groups looking for deeper alignment across multiple departments, delivered in a sustained workshop format.
Starting at
$4,500
per day
+ travel
+ travel
This includes:
- Discounted daily rate for consecutive days
- Cross-department integration (BDC, Sales, and Management)
Annual Partnership
For high-performing clients who want an exclusive partnership that blends in-store accountability with ongoing executive-level strategy and support.
Starting at
$20,000
per year
+ travel
+ travel
This includes:
- 3 scheduled sales summits and workshops
- Monthly virtual leadership meetings with Michael
- Sold only with Growth or Performance plans
