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Mystery Shopping

Conducting mystery shopping at your dealership is one of the best ways to gain insight into your team’s performance is to mystery shop your dealership. It’s often a real eye-opening experience with real tangible results.

Program Overview

01

Comprehensive Experience Evaluation

Utilizes trained mystery shoppers to assess every step of the customer journey—from initial contact through follow-up—providing an unbiased view of dealership interactions.

02

Customized Assessment Criteria

Customizes evaluation criteria to align with dealership objectives, emphasizing crucial touchpoints like phone, online, and in-person interactions.

03

Actionable Feedback & Reporting

Delivers detailed reports highlighting strengths, opportunities for improvement, and specific examples to guide staff development.

04

Improved Customer Service Standards

Identifies service gaps and equips teams with targeted coaching to enhance communication, professionalism, and customer satisfaction.

05

Measurable Performance Tracking

Offers ongoing assessments and progress tracking to monitor improvements and support continuous growth across all customer-facing operations.
Schedule a Mystery Shop

Want to know what your team sounds like when responding to inbound leads?

  • Taking inbound leads is a privilege – after all these are leads that YOU are paying for. Conducting mystery shopping at your dealership is a highly effective method for uncovering valuable insights into your team’s performance and driving tangible, measurable improvements.
Schedule a Mystery Shop

How to Get Started

Schedule a Consultation

Step 1

Discover

Based on our initial discovery with your management team, we develop a custom training program for your dealership.

Step 2

Kick-off

Our energetic kick-off with your sales team sets the tone for training and gets your teams pumped!

Step 3

Refine

Together with you, we continuously refine your training program and measure for results.
Schedule a Mystery Shop

What Do The Mystery Shop Bundles Include?

To help you pinpoint the issues your sales team are facing in converting phone leads, we offer monthly services to help your dealership optimize lead conversion rates.

 

We can provide your dealership with the following services every month:

  • 4 mystery shops for both new and used car phone leads
  • Scorecards and recordings for each call so the team knows exactly what to improve on
  • A debrief call with management to discuss mystery shop results and strategies for improvement
Schedule a Mystery Shop

Our mystery shopping boosts team performance because:

  • Sales teams perform better when they know you’re listening
  • Mystery shops help you focus your training to hone in on areas of improvement
  • We provide actionable strategies to make your team better based on what we hear
Schedule a Mystery Shop

Knowing What Your Team Are Saying Is Critical To Success

It’s vital that your staff is properly trained on what to say to shoppers to get them touching tile. In today’s competitive automotive industry, the difference between making deals and losing deals comes down to knowing what to say. 

Mystery Shopping FAQs

Why Are Mystery Shops Effective?
Mystery shops provide your dealership with a snapshot look of what your salespeople sound like in a real-life situation. We provide you with detailed information on areas that your associate needs to improve on and actionable steps that need to be taken for improvement.
Here at Proactive Training Solutions, we’ve been providing industry leading car sales training to professionals since 1991. Over that time, we’ve developed a good understanding of what it takes to take car dealerships to new heights. And we’ve helped countless dealerships improve their sales team’s phone conversion rates through our mystery shopping. We’re confident we can help you.
No, the service is fully flexible to suit your dealership’s needs. You can go a month at a time and cancel at any time.

Get Started

Explore Our Different Programs

With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.
Explore Programs

Schedule a Mystery Shop

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Get started with our training program

Explore Our Different Programs

With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.
Explore Programs

Schedule a Consultation

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Name

Download our free PDF Guide

Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.

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Testimonials

All Reviews

Don't just take it from us, hear it from the over 100+ other business owners we have helped to develop their sales teams

"My teams increased confidence on the phones after only a couple weeks on Proactive's training has resulted in not only increased show percentages, but a general overall enthusiasm about using the phone. We are definitely seeing a snowball effect of great results and I am excited for continued improvement!"
Josh SpencerGeneral Manager
"Proactive’s training has been the biggest part of our success in teaching our people to aggressively convert opportunities on the phone and drive traffic to our dealerships!"
Jerry MooreDealer Operator
"Proactive's training has provided my staff with the tools and confidence that have helped us become the #1 CPO dealer in the Country. Our improvement has been dramatic and my people love it!"
Rick RicartGeneral Manager
"Proactive’s training has been a huge part of our dealerships recent success. Our people now have an easy to execute game plan for converting traffic off the phone and internet that gets us great results daily."
Tyler FossGeneral Manager
"Since starting with Proactive’s training our biggest increase has been in used car volume. We are up 250 units this year and created a budget brand to accommodate the additional trade-in volume. True Story."
John WinekeGeneral Manager
"Finally a training program that makes sense and is sustainable! The improvement from our sales and management staff is dramatic and the results were almost immediate. We are definitely seeing a lot more customers as a result, and selling more cars."
Robby MotzGeneral Manager
"ADAPT VT provides my Salespeople, Managers and BDC staff with the tools they need to get customers in the door rather than hoping and waiting for them. The specific management content is invaluable. Bottom line we're selling a lot more vehicles because of it."
Joel SpornPresident
"Proactive's training and the ability to deliver it through the ADAPT VT platform has been an enormous part of our success over the years. Our staff finds the techniques and word tracks applicable not only on the telephone but face to face as well."
Geoff PleauExecutive Manager

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