MBF is our flagship leadership training event. It provides rooftop managers with the inspiration, tools, and real-world strategies to lead more effectively, while reinforcing the daily accountability built through subscription training.
What Is Management By Fire (MBF)?
2-Day Management Training Event Developed by Alan Ram
Our in-person 2-day training event is a hands-on experience that will completely change your outlook on how to manage your sales team. We’ve distilled the most important aspects of our training into two impactful days so you can go back to the dealership and see immediate results.
If you’re part of your store’s management team, this is the best training event you will find that will re-energize your team and drive exponentially more traffic to the showroom floor!
Program Overview
01
Hands-On Leadership Training
02
Proven Dealership Management Processes
03
Practical, Action-Oriented Tools
04
Interactive Workshops and Peer Learning
05
Results-Driven Accountability
Join Us at Our Next Management By Fire Event!
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Actionable Content
- Discover how to capitalize on online engagement, maximize your phone opportunities, and provide solutions for your customers — wherever they come from — to create more than just sales, but long-term loyalty.
Simulations
- We’ll demonstrate tangible ways your salespeople can leverage inbound & outbound strategies to build relationships with clients and prospects and proactively get more people to touch tile. You’ll learn the playbook on how to manage your teams effectively, simulate with them and hold teams accountable.
Networking
- We invite a diverse group of participants from all over the country: General Mangers, Sales Managers, BDC Directors and the next generation of dealerships leaders. You will be with people facing the same challenges you face in the automotive sales business every day and have to overcome the same obstacles you do.
Partner Spotlight
Event Facilitators
Susan Gaytan
DIRECTOR OF CLIENT ENGAGEMENT CONTENT
Alan Ram revolutionized the vehicle sales industry with his forward-thinking approach to proactive sales techniques. His dedication to developing structured, results-driven training programs transformed the way dealerships engage with customers. The impact of his work continues to shape our training methodologies, ensuring that every client benefits from the foundation he built.
Michael Renaud
CEO
Michael Renaud brings more than 8 years of auto industry expertise, with experience in BDC Management, Sales Management, Fixed Operations, buy/sells and Operations. Over the course of his career, Renaud has worked with primarily Hyundai, Genesis, Mazda and independent dealerships throughout New York City, Long Island and Westchester. “I have done training with a number of trainers over the course of my career and have found Alan Ram’s program to be one of the best available for both onsite and interactive training,” said Renaud. “I’ve run stores in New York over the last 10 years, I know what management’s pain points are when it comes to training and I look forward to helping more auto dealers and manufacturers grow their businesses in a more efficient and effective way.”
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