Today’s Buyers Are Defensive. Here’s How to Earn Their Trust—Fast.
Three to five years ago, your customers bought cars at the peak of the pandemic: sky-high prices, limited inventory, and zero control. They felt burned then—and they’re afraid it’ll happen again.
That’s why trust isn’t earned gradually. It’s earned at the desk.
In our latest guide, “Control the Trade. Own the Desk. Lead Like They’ve Been Burned Before,” we break down the exact strategies top dealers use to:
✅ Shift from chasing stock numbers to diagnosing intent (84% of shoppers don’t buy the car they first inquire about—so why lead with it?)
✅ Turn the trade into your gross protector, showroom driver, and trust builder (hint: it’s not a checkbox—it’s your secret weapon)
✅ Confirm appointments with urgency (ditch the “just checking in” texts—your messages should demand action)
✅ Follow up with value, not platitudes (video > email—always)
Why this works: Today’s buyers don’t need more options. They need someone they can trust to help them make the right decision. This guide shows you how to:
- Ask the right trade questions to pivot from price to value
- Craft confirmation messages that feel personal, direct, and urgent
- Use video follow-ups to stand out in a sea of generic CRM blasts
The desk isn’t just where deals close—it’s where trust is built. Are you controlling the conversation, or letting the customer’s fear drive it?
📥 Download the free guide and start leading like a pro.
