Car Dealership
Sales Training

Master the sales conversation, create effective showroom techniques, and drive more traffic.

Program Overview

01

Comprehensive Sales Training

Delivers targeted modules to improve conversion rates, customer interactions, and sales performance for all dealership staff.

02

Process-Driven Approach

Focuses on building consistent, repeatable sales processes tailored to both in-person and digital retail experiences.

03

Customer Experience Enhancement

Emphasizes relationship-building and personalized service to increase customer satisfaction and retention.

04

Actionable Skills Development

Includes real-world scenarios, role-playing, and ongoing coaching to ensure skills are effectively applied on the dealership floor.

05

Results-Oriented Metrics

Tracks progress and key performance indicators (KPIs) to measure training impact and drive continuous improvement.

You will learn how to:

How to Get Started

Increase Your Car Sales Opportunities With Our First-Class Training Program

Our training is so much more than a dealer training class. Our online sales training and remote coaching coupled with in-person events, provide dealerships with a sustainable solution. 

Imagine a dealership where your sales team:

By signing up for our training program, you’ll get:

Our Proven Automotive Sales Training Approach Will Lead Your Team to Success

We believe training is most powerful when the online component is paired with in-person training. Our comprehensive car sales training approach combines online and in-person to cover all bases. 

Frequently Asked Questions

Do you offer a car training course?

Our car dealership sales training course is specifically designed for dealership sales managers, GMs and GSMs and is held at various locations throughout the country. This course has been described as an accelerated automotive dealer management school. To find information about our next event, visit Management by Fire.

While we offer our dealership training course in various locations, we also offer in-dealership training. Call us at 1-866-996-4665 or visit Management by Fire.

The purpose of dealer continuing education and pre-licensing dealer training classes is to ensure that dealers stay up to date on the latest laws and procedures. Our training provides strategies to help you convert more opportunities to the showroom and ultimately sell more cars.

Get started with our training program

Explore Our Different Programs

With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.

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Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.

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Testimonials

Don't just take it from us, hear it from the over 100+ other business owners we have helped to develop their sales teams