Price shoppers aren’t the problem.
They’re a signal.
When someone calls to ask,
“What’s your best price on the [model]?”
they’re not always trying to grind — they’re trying to see who’s worth talking to.
What keeps them engaged isn’t just price — it’s how your team responds.
Here are 10 proven rebuttals that redirect price shoppers without sounding defensive or scripted.
1. “Great question — let me ask you a couple quick things so I can get you the most accurate info.”
This signals control, not evasion. It moves the shopper from demanding to discussing.
2. “A lot of customers are asking about that one — are you comparing a few options, or is that the main one you’re focused on?”
This opens the door to needs discovery while making the caller feel smart and in control.
3. “I can definitely get you the pricing — just so I’m not off base, are you looking to purchase or lease?”
This frames the quote within their real situation and builds trust.
4. “We’ve got some flexibility depending on how you plan to finance — are you planning to go through the dealership or bring your own lender?”
Helps qualify the lead without sounding like you’re withholding.
5. “That model has a few packages — do you know if you’re looking for anything in particular like leather, navigation, or a sunroof?”
Redirects the conversation toward features, not just numbers.
6. “We’ve had a few price drops recently — would you be open to coming in for a quick 15-minute look so you can see what’s available?”
Soft close. No pressure. Reframes price as something worth checking out in person.
7. “I’ll be honest — pricing is competitive, but the real difference is how easy we make the process. If we can keep this simple, would that help?”
Puts the shopper at ease and shifts focus to experience.
8. “Let me get you the number — but while I check, do you mind if I ask what’s most important to you in a dealership?”
Gives your team space to regroup and position themselves as helpful, not pushy.
9. “We’ve got some inventory-specific incentives that change week to week — are you looking to make a decision soon, or still browsing?”
Qualifies timeline without pressure.
10. “If price ends up being close, what else matters to you in deciding where to buy?”
This draws out hidden decision drivers: location, trade-in, speed, reputation.
Final Thought
Price shoppers aren’t trying to waste your time — they just don’t want theirs wasted either.
Train your team to stay calm, redirect smartly, and guide the call toward next steps, not dead ends.
Because once trust is built, price stops being the only thing that matters.
