Black Friday and the subsequent holiday sales events represent a massive opportunity, but also a massive challenge. Your BDC and sales floor are about to be flooded with high-volume, low-funnel calls. The single most common question will be, “What’s your best Black Friday price?”
If your team’s only answer is to quote a price, you’ve already lost. You’ve become a commodity. The customer will simply hang up and call the next dealership on their list.
The goal is not to win the “price” conversation; it’s to win the appointment. To do that, your team needs to be prepared with proven, on-demand scripts that pivot from price to value.
The “Best Price” Call is a Trap
A customer calling for your “best price” isn’t a shopper; they’re a “pricer.” Your BDC’s job is to convert them into a shopper by building value and creating a reason to come to the dealership that goes beyond a dollar amount.
This requires specific, nuanced word tracks. It’s a skill that can’t be improvised, especially under the pressure of back-to-back calls.
How AdaptVT Prepares Your Team for the Rush
You don’t have time for a week-long training seminar. You need your team sharp now. This is what AdaptVT was built for.
1. Instant Access to Price-Objection Scripts
Instead of fumbling for an answer, your BDC rep can immediately access the “Price Objection” module in AdaptVT. The platform provides the exact, field-tested word tracks to acknowledge the customer’s request, sidestep the price, and pivot to securing the appointment.
2. On-Demand Role-Play and Practice
Knowing the script isn’t enough. AdaptVT’s virtual platform allows your team to practice their delivery 24/7, so they sound confident, not robotic. They can rehearse handling the most common objections before they get on the phone, ensuring they control the call every time.
3. Ensures 100% Team Consistency
The last thing you need during a sales rush is five different BDC reps giving five different answers. AdaptVT acts as your single source of truth, standardizing the “Proactive” process across your entire team. Every rep, every time, follows the same proven path to setting the appointment.
Win Black Friday Before the Doors Open
The battle for Black Friday is won on the phones, not the showroom floor. Prepare your team for the inbound call rush by equipping them with the best virtual training platform in the industry.
Stop giving out prices and start setting records. To see how AdaptVT’s on-demand scripts can transform your BDC, visit the AdaptVT platform page today.
