Phone Sales Training
An all-in-one dealership phone sales training that helps you drive more traffic to your showroom.
Program Overview
01
Comprehensive Phone Skills Training
Offers specialized training to help auto sales professionals improve phone communication, conversion rates, and customer experience.
02
Proven Call Handling Techniques
Covers best practices for initial calls, appointment setting, follow-ups, and objection handling to maximize sales opportunities.
03
Structured Curriculum
Provides a step-by-step learning process using real-world scripts, role-playing, and feedback tailored to automotive dealership environments.
04
Performance Analytics & Tracking
Includes technology to monitor call outcomes, identify improvement areas, and track progress toward dealership goals.
05
Industry Expertise
Led by experienced trainers with a deep background in automotive sales, ensuring relevant and actionable strategies for team success.
You will learn how to:
- How to control a sales conversation
- How to create proactive opportunities through outbound outreach
- Exactly what to say to get customers into the showroom
- How to pivot and successfully respond to various sales scenarios
- Why the phone can be your best conversion tool
How to Get Started
Step 1
Discover
Based on our initial discovery with your management team, we develop a custom training program for your dealership.
Step 2
Kick-off
Our energetic kick-off with your sales team sets the tone for training and gets your teams pumped!
Step 3
Refine
Together with you, we continuously refine your training program and measure for results.
Get More Customers Touching Tile With Our Automotive Phone Skills Training
We specialize in converting phone and online opportunities to your showroom floor. Our phone training provides your sales team with the confidence to handle calls successfully from start to finish.
Your team will learn:
- How to identify shoppers needs at the outset of a call
- Tips to lead a call with confidence to achieve your sales goals
- What to say to “hook” the customer and get them into the dealership
Our training includes:
- Phone scripts to guide conversations around new cars, used cars, leases, ads, and more
- How to create more opportunities by leveraging your existing database
- How to make the best first impression when starting a call
Our Inbound and Outbound Approach Covers All Bases
Being able to effectively handle an inbound sales call is paramount to increasing sales in the automotive industry. However, we also teach your sales teams to create more opportunities with our outbound call strategies.
Get started with our training program
Explore Our Different Programs
With over 30 years of experience, we understand the unique challenges and opportunities across all vehicle sales sectors.
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Master sales conversations, showroom techniques, and digital sales strategies for car dealerships.
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Testimonials
Don't just take it from us, hear it from the over 100+ other business owners we have helped to develop their sales teams
"My teams increased confidence on the phones after only a couple weeks on Proactive's training has resulted in not only increased show percentages, but a general overall enthusiasm about using the phone. We are definitely seeing a snowball effect of great results and I am excited for continued improvement!"
Josh SpencerGeneral Manager
"Proactive’s training has been the biggest part of our success in teaching our people to aggressively convert opportunities on the phone and drive traffic to our dealerships!"
Jerry MooreDealer Operator
"Proactive's training has provided my staff with the tools and confidence that have helped us become the #1 CPO dealer in the Country. Our improvement has been dramatic and my people love it!"
Rick RicartGeneral Manager
"Proactive’s training has been a huge part of our dealerships recent success. Our people now have an easy to execute game plan for converting traffic off the phone and internet that gets us great results daily."
Tyler FossGeneral Manager
"Since starting with Proactive’s training our biggest increase has been in used car volume. We are up 250 units this year and created a budget brand to accommodate the additional trade-in volume. True Story."
John WinekeGeneral Manager
"Finally a training program that makes sense and is sustainable! The improvement from our sales and management staff is dramatic and the results were almost immediate. We are definitely seeing a lot more customers as a result, and selling more cars."
Robby MotzGeneral Manager
"ADAPT VT provides my Salespeople, Managers and BDC staff with the tools they need to get customers in the door rather than hoping and waiting for them. The specific management content is invaluable. Bottom line we're selling a lot more vehicles because of it."
Joel SpornPresident
"Proactive's training and the ability to deliver it through the ADAPT VT platform has been an enormous part of our success over the years. Our staff finds the techniques and word tracks applicable not only on the telephone but face to face as well."
Geoff PleauExecutive Manager