Here’s the hard truth: all of your competitors sell the same cars. In the mind of a customer calling about price, you are all identical commodities.
The only thing that differentiates you in that first 30-second phone call is your BDC rep.
When that customer inevitably asks, “Why should I come there?” or “Can’t you just give me the price?” most BDC reps freeze. They mumble something about “great customer service” and immediately lose the customer’s confidence.
Your team needs a powerful, 2-3 sentence “Why Us?” script—a Unique Selling Proposition (USP)—that instantly builds value and separates you from the pack.
What is Your “Why Us?” Statement?
Your BDC reps can’t be expected to invent this on the fly. As a manager, you must define it for them. Is it:
- Your massive inventory?
- Your 7-day/300-mile exchange policy?
- Your lifetime powertrain warranty?
- Your data-driven trade appraisal process?
Whatever it is, it must be compelling.
How AdaptVT Turns Your USP into a Script
Once you have your “Why Us?” statement, AdaptVT is the tool you use to deploy it to your team.
Our virtual training modules teach your BDC reps how and when to use this script. It’s not just for “answering the question”; it’s a proactive tool to build value before the customer even asks about price.
Imagine a rep saying, “Yes, we have that car, and what many of our customers love is that every vehicle we sell comes with our 7-day exchange policy, just for your peace of mind. To make sure you get that, when can you come in to see it?”
A Critical Onboarding Tool
A powerful “Why Us?” script is a cornerstone of your sales process. With AdaptVT, you can make it a core part of your onboarding. On day one, your new BDC rep can log in and master this script before they ever take a live call.
Stop being a commodity. Start building value. Visit the AdaptVT platform page to see how you can train your team to win the call.
