Coach Sales Reps on Tone & Confidence in 10 Minutes | Dealership Guide

Why “Be More Confident” Is Useless Coaching Advice Confidence is a delivery problem, not an attitude problem. When a manager tells a rep to “sound more confident,” the rep has no idea what to actually change, because confidence isn’t a switch you flip, it’s a set of vocal mechanics: pace, pitch, pauses, and where the […]