Be-Back Follow-Up Process: Turn Unsold Showroom Traffic Into Sales
Why Be-Backs Die in the CRM, Not on the Lot Most dealerships lose be-backs after the customer leaves, not while they’re standing on the lot. The failure point is a follow-up process that depends on a salesperson’s memory and motivation instead of a documented, manager-audited workflow with owners, deadlines, and result codes attached to every […]