Handling Negative Equity Objections: A Dealership Sales Playbook
Why Negative Equity Is Today’s #1 Trade-In Landmine Negative equity occurs when a customer’s loan payoff exceeds what their trade-in is worth, and it’s showing up on more deal sheets than ever because of where rates and terms sit right now. Experian’s Q2 2026 data puts average auto loan rates at 6.35% for new vehicles […]