Mystery Shop Your Own Dealership: A 20-Point DIY Checklist
Why Mystery Shop Your Own Store (Not Just Wait for Corporate) Mystery shopping your own store means running structured, scripted customer interactions against your own phone team, BDC, and showroom staff to find the exact points where deals leak out. Corporate audits and brand shops happen once or twice a year. A self-run shop can […]
How to Build a High-Performing Dealership BDC: Benchmarks & Training
Why Your BDC Is Either Printing Money or Leaking It A BDC is not a phone bank. It is a revenue unit, and right now it is either compounding your ad spend or quietly burning it. Every lead your marketing team generates costs money before a single word gets typed into the CRM. What happens […]