Alan Ram’s Internet Car Sales Training Tips: The Proactive Framework
The Internet Lead Has Already Done the Homework, Are You Ready for It? Today’s internet lead walks into your CRM already knowing more than the average rookie salesperson knew five years ago. This section explains how buyer research behavior has shifted and why dealerships still running a “wait and see” internet process are losing deals […]
Car Dealership Training: The Complete Guide for GMs & BDC Leaders
Why Training Is No Longer Optional for Modern Dealerships Dealership training used to be a morale event: a quarterly pep talk, a script handout, maybe a consultant who blew through town for a day. That model is dead. The National Automobile Dealers Association’s Dealership Workforce Study tracks staffing, turnover, and compensation across franchised stores, and […]