Service-to-Sales Equity Mining Script That Actually Works
Why the Service Drive Is Your Highest-Probability Sales Floor The service drive outperforms the cold database because the customer is already on your lot, already engaged, and already talking dollars with your team. CDK Global’s 2024 research on CRM equity mining found that customers who service at your store buy from your store at higher […]
Online Car Sales Training: The Complete Dealership Guide
Why Online Car Sales Training Is Now the Industry Standard Online car sales training has moved from experimental add-on to the default delivery method for dealership education. This section explains the shift from live-only workshops to digital-first, always-on training, and why NADA, Ally, Assurant, and Joe Verde all built their programs around online access. Ten […]