Hold Gross in Used Car Sales: 2026 Dealer Playbook & Scripts
The New Battlefield: Why “Holding Gross” Means Winning an Informational Fight Holding gross today means winning an informational battle: the customer already has a KBB estimate, a CarGurus comp set, and a competitor’s out-the-door quote before they shake your hand. Managers who win don’t hide the number, they out-document it with condition detail, recon transparency, […]