What Is a BDC Representative? Job Description, Skills & Pay

Man standing beside a white Mercedes SUV outside a Mercedes-Benz showroom, looking at his phone.

What Is a BDC Representative? Clear Definition A BDC representative (Business Development Center representative) is the dealership team member responsible for managing inbound and outbound customer communication, phone calls, internet leads, texts, and chat, with one job on the scoreboard: convert those contacts into confirmed showroom appointments. The BDC rep doesn’t sell the car. They […]