BDC Show Rate Playbook: Convert Internet Leads Into Appointments
The Real Problem: Your Leads Aren’t Dying Online, They’re Dying at the Handoff Most dealerships don’t have a lead problem. They have a handoff problem. The internet-to-showroom transition is where deals quietly disappear, not because the lead was weak, but because nobody guided the customer from browser to buyer with any urgency. This section explains […]