Phone Training for Auto Sales Reps: Scripts, Objections & Coaching

Man driving a car while looking at his smartphone at the wheel

Why Phone Training Fails at Most Dealerships (And What Actually Works) Most dealerships train phone skills the same way: one manager-led session a month, an hour of lecture, a printed script nobody looks at again until the next meeting. This section explains why that model doesn’t stick and what replaces it: short, frequent, rep-specific drills […]