How Much Does Bad Phone Training Cost Your Dealership? (The AdaptVT ROI)

Dealership owners will spend tens of thousands of dollars a month on advertising to make the phone ring. Then, they’ll hand that hundred-dollar lead to an untrained, minimum-wage BDC rep and hope for the best. This is not a strategy. It’s a slot machine. Let’s do the math on “bad phone training.” It’s a cost […]