From “Social to Showroom”: The AdaptVT Module for Converting Facebook Leads
Your dealership is running ads on Facebook, generating a steady stream of leads. But your sales team is frustrated. They say the leads are “low quality,” “don’t remember” filling out the form, or are “just looking.” Here’s the problem: they’re treating a social media lead like a search lead. A “search” lead (from a site […]
The “Price Dodge” is Dead: Why Hiding Numbers Kills Appointments
In our recent Executive Spotlight interview, we called out a habit that is costing dealers thousands of deals every month: The “Price Dodge.” It’s the oldest trick in the car sales playbook. A customer calls and asks, “What’s your best price on that Suburban?” and the salesperson immediately goes into evasive maneuvers. Ten years ago, […]