Your Sales Floor Doesn’t Need a Hero — It Needs a Coach
Every dealership has that leader. The one who jumps in to close the deal, salvage the phone call, or calm down the customer. They’re charismatic. Respected. Sometimes feared.And without realizing it… they’re holding the store back. Because what most dealerships need right now isn’t a hero — it’s a coach. 1. The Hero Trap Hero […]
